Challenges of Growing Brands in a Disruptive Era

By Rohan Ubriani

Rohan Ubriani is the Founder and CMD of Flame Communications Pvt. Ltd. and its Digital Marketing arm, iFlame. An MBA from Bombay University, he has over two decades of rich experience in Advertising, Branding; and Digital and Social Media industry. He has handled many MNC and reputed Indian Brands while working with leading global advertising networks like JWT Worldwide, Grey Worldwide, Bates Worldwide, and have contributed to an array of iconic brands like Otis, HCL-HP, Taj Hotels, Ambuja and UNICEF. He is a visiting/guest faculty at leading B-Schools and his lectures have been telecast over National TV Network (available on YouTube ( He can be reached at Read More

Digital & Social Media (DSM) v/s Traditional Media

By Rohan Ubriani

"An exotic chick can not expect respect from hidden cats; it needs to look up for possible attacks, or be prepared to get swallowed."
Many advertisers/brand owners in India–who primarily use traditional/offline media–tend to spend millions for a press ad that gets published in a national newspaper having a sizeable circulation/ readership in the country. Ditto for TV ads. This is because the advertiser gets to "SEE" his ad published/telecast in different city editions of the newspaper/TV channels, covering large parts of the country. He truly believes that his ad has been seen by so many million readers/viewers countrywide, which is a myth. Read More