Search Engine Marketing (PPC)

  • stars Website Evaluation and Improvement
  • stars Keyword Research (short and long tail keywords)
  • stars Optimizing for higher Click-Through-Rate (CTR)
  • stars Keyword Optimization w.r.t. effectiveness (negative keywords, keyword exclusions etc.)
  • stars Keyword Cost Optimization by reducing Cost-Per-Click (CPC)/Cost-Per-Lead (CPL)/Cost-Per-Transaction (CPT)/Cost-Per-Mile (CPM) impressions
  • stars Devising and Executing White Hat Strategies for higher Quality Score
  • stars Optimizing campaigns for generating targeted traffic to your website.
  • stars Delivering a superior Return-On-Investment (ROI)

Lead Generation

  • stars Low-Cost and High Quality Lead Generation Expertise
  • stars Selection of Relevant Digital Platform, based on budget and timelines
  • stars Optimum use of relevant digital platforms, based on Target Audience Presence Data
  • stars Keyword Strategy and Optimization
  • stars Effective development of requisite creatives – Text Ads/Banners/Landing Pages/Emailers etc.
  • stars Continuous optimization of all components of the campaign
  • stars Focus on delivering targeted Return-On-Investment (ROI)

Social Media Management

  • stars Social Media Optimization (SMO)
  • stars Social Media Marketing (SMM)
  • stars Creation of profiles/pages/ads
  • stars Management of all Social Media platforms like Facebook, YouTube, Twitter, LinkedIn
  • stars Goal Driven Strategy Formulation

Search Engine Optimization (SEO)

Objective: Getting your website in top Search Engine Result Pages (SERP)/First page ranking within 6 to 12 months, using:

  • stars On-Page Optimization (Keyword Selection/Research/Testing; Meta Description Tags; Alt tags; H1 Tags; URL Structure; Internal linking strategy; Content; Keyword Density; Site maps – both XML & user facing; track target keywords)
  • stars Off-Page Optimization (Page Ranking; Domain Authority/Page Authority; Link Building; Directory Submission; Article Submission; Blogging; Press Releases’; Social Bookmarking; Forum Marketing; Classified Submission; Profile Creation; Search Engine Submission; local SEO; Mobile SEO)

Web Design

  • stars Effective and Engaging Design and Layout
  • stars Technically Superior Development
  • stars Absorbing Content Writing
  • stars User-Friendly and Speedy Functionality
  • stars Authentic SEO Compliant
  • stars Appropriate Meta Tags for relevant Search Engine Page Results (SERPs)
  • stars Focussed Keywords for targeted searches

App Development

  • stars Goals setting
  • stars Admin
  • stars User-Friendly and Speedy Functionality
  • stars Services Delivery
  • stars Operating System (OS) Variants (Android, iOS, Blackberry etc.)
  • stars Accessibility
  • stars Data Collection
  • stars App Store Registrations
  • stars Payment Gateway Integration
  • stars Event Notifications
  • stars Basic Components